Ed,
My name is Toby…I’m doing something similar as a business–through I’m a general health care marketing consulting business at this point. I like what you’ve written in your blog so far. And, I would like to keep in touch as you write more content.
If it’s ok, I’ve linked with you in my blogroll at http://www.healthcaremarketingblog.com
And, if you have a facebook account, I’ve set up a discussion group about health marketing I would love for you to join. I just started it, so don’t laugh that I call a group of one, an actual group 
Health Care Marketing and Social Networking
http://www.facebook.com/group.php?gid=10755438433
I’m particularly interested how to create ‘fan’ links for clients…linking past patients with future prospects. I would love to hear your thoughts on this…
