Comments for The Dental Marketer

Comment on How Much Does It Cost to Advertise on the Radio? by Ed Ridgway

Ed Ridgway — Mon, 07 Jun 2010 18:20:07 +0000

That’s like asking how much a car costs – it depends on the specifics. A small suburban station in the middle of the night could cost a couple of bucks. A morning drive commercial on a popular NYC radio station copld cost more than a thousand.

Comment on How Much Does It Cost to Advertise on the Radio? by Hannah

Hannah — Mon, 07 Jun 2010 18:15:43 +0000

I was kinda lookin for the exact amount of money for a radio advertisement.

Comment on Readers Digest puts dramatic spin on yet another dentist article by Tweets that mention Readers Digest puts dramatic spin on yet another dentist article « The Dental Marketer -- Topsy.com

Mon, 19 Apr 2010 23:04:05 +0000

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Comment on Building a web site – what not to do by Chris Ratchford

Chris Ratchford — Sat, 10 Apr 2010 14:19:51 +0000

Big John- I feel your pain! I actually had a client who said their mother used to write articles for the college newspaper and liked to paint. The mom started giving input to the son (client) about our work on his site. He then started relaying that info to me. I would say there were too many cooks in the kitchen, but when you don’t know how to freeze ice, then I really don’t think you can call yourself a cook.

Comment on Facebook and your dental practice by Francene H Lucente

Francene H Lucente — Wed, 24 Mar 2010 21:28:33 +0000

Really beneficial – always spread the word. Looking forward to an update. For too long now have I had the need to begin with my own blog. Guess if I wait around any more I will never take action. I’ll make sure to include you in my Blogroll. Cheers!!

Comment on Can you compete with a Mexican dentist? by Franklyn Brumfield

Franklyn Brumfield — Tue, 16 Mar 2010 17:49:02 +0000

Excellent info !! I am writing an ebook on dentists and I will include some of your info.

Comment on How to fail at radio advertising by Ed Ridgway

Ed Ridgway — Sat, 13 Mar 2010 18:22:50 +0000

There’s good and bad in every profession. My years as a radio rep showed me that radio sales is no exception. As a general rule, I’d say most dentists would benefit from using a media buyer, from both the perpective of conserving their valuable time, and for the objectivity.

Comment on How to fail at radio advertising by Bill Wayland

Bill Wayland — Sat, 13 Mar 2010 18:11:02 +0000

I’m with Ashley. My suburban station is likely to be overlooked by the media buyers. Its a numbers game and the numbers are a lot less reliable. In my 40+ years of broadcast sales I have watched the buying community shrink to “too few trying to do too much”.
When I worked Boston and New York, buyers and sellers actually got to meet face to face. According to my son, a TV spot salesman, he has buyers with whom he deals day to day who he has never met. Phone, Emails and stress.
On a more local level I encounter people who claim to be “full service agencies”. Often they come from a particular medium, usually print, and that is all they know…or care to know.

Comment on Facebook and your dental practice by Coleen Salaza

Coleen Salaza — Sat, 06 Mar 2010 18:04:05 +0000

Thanks for a great post. Love this website Btw, your site looks a little wierd in opera browser. Works fine in firefox. Dentist Kent WA

Comment on Dental Websites – What You Need by The Visible Dentist

The Visible Dentist — Tue, 02 Mar 2010 20:18:53 +0000

Ed, this might have worked back in 1999, however, today’s search engine algorithms are very evolved, especially Google’s and can quickly detect such scams. This particular flavor is known as a networked link farm.

The misguided fellow (in the video) proposes that members paste into their web pages the same identical code which carries the same links and description that every other similar category of sites contain.

I could not think of a faster way to get your website penalized or banned from Google’s index. After looking at their directory of sign-ups, thank goodness they only have one participating website!

John