The misguided fellow (in the video) proposes that members paste into their web pages the same identical code which carries the same links and description that every other similar category of sites contain.

I could not think of a faster way to get your website penalized or banned from Google’s index. After looking at their directory of sign-ups, thank goodness they only have one participating website!

John

What do you think of these guys?

http://www.linkmelist.com/

Violating the spirit of the rule, at least?

Since inbound links play a role in your ranking, many SEO specialists do offer to arrange for inbound links to your site. Be aware that the Seach Engines have guidelines for SEO and can blacklist sites that don’t follow these guidelines. Before you hire an “SEO Specialist” make have a discussuion with them about whether they are using acceptable methods or employing “black hat” strategies.

Thanks for the comments, John. I’ve seen a number of marketing methods generate terrific ROI for dentists, and web marketing is certainly one of the most efficient.

First of all, you’re correct to say dentists should have a nicely designed and easy to access website for their practice. However, web host/providers do not offer SEO or search engine positioning services. The dentist would obtain those services from an SEO expert for dentists.

Secondly, I would strongly advise against buying links (or even mentioning buying links) for SEO purposes. Once a search engine such as Google gets wind that you’re paying for links, she’s likely to ban your website from her index.

Also importantly, SEO and PPC are two completely different marketing models. PPC ads are sponsored links that a dentist can purchase from the search engines themselves, whereas SEO pertains to improving a site’s natural, or organic positions.

Finally, I could not agree with you more about the efficiency of Internet marketing. If dome correctly, marketing your site on the Web offers the highest ROI, both short and long term, of any advertising method available.

John Barremore
Houston, TX USA

Great blog! I stumbled across this and thought I’d chime in. Since local business listings are listed in the search engine results pages, dentists shouldn’t forget to make sure they claim their local listing on Google, Bing, & Yahoo!

It’s easy, fast, and they can do it themselves. It’s a no brainer.