Very good points — though it might be said that you’re singing to the choir!

Positioning the dental website can offer the dentist 1000% or more ROI depending on their target market. Even though this is a fact experienced by other dentists (when done correctly), this outrageous margin is often perceived by the newbie as just too good to be true.

While a highly visible Web presence may not be of benefit to some dentists, generally those in high saturation markets or in populations exceeding 50k will and do indeed stand to benefit.

SEO is not rocket science — in fact, given enough time to learn the basics anyone can help push their site higher in the SERPS. It simply a matter of writing good content for their site, associating the site with its industry and improving its overall link analysis.

Unfortunately, dentists for the most part are discerning buyers — so much so that they border on procrastination. That, combined with the fact they’re often scammed, leads to a revolving door of confusion and a distrust of online marketing “experts” in general.

John Barremore
Houston, TX