Two-Veneer Cases
A dentist who advertises a good deal in Vegas recently shared his own glimpse of the economy. He told me, “I did three two-veneer cases this week.” That didn’t seem like such a bad thing to me, and I told him so. “I’m not complaining,” he said, “it’s just that for the last few years, everyone was accepting four, six, eight or even more veneers at a time. It’s a little bit disappointing to have three cases in one week who just wanted to do two.”
There’s his recession – patients saying “yes” to less. What’s yours?
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Categories: Marketing Strategy