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Two-Veneer Cases

A dentist who advertises a good deal in Vegas  recently shared his own glimpse of the economy.  He told me, “I did three two-veneer cases this week.”  That didn’t seem like such a bad thing to me, and I told him so.  “I’m not complaining,” he said, “it’s just that for the last few years, everyone was accepting four, six, eight or even more veneers at a time.  It’s a little bit disappointing to have three cases in one week who just wanted to do two.” 

There’s his recession – patients saying “yes” to less.  What’s yours?

Categories: Marketing Strategy
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