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No, everybody’s not having a bad month

Since I work with so many dentists, they frequently use me as a barometer for the economics of dentistry across the country.  When someone is having a bad month, they often ask if  “everyone”  is having a bad month.  Maybe misery loves company, or it’s just comforting to know that you’re not the only one.  This line of questioning has taken a new direction with the troubled economy, and some are just asking, “Is everyone’s business down?”.

The short answer is – no.  Many practices are producing about the same as always, and experiencing their typical incremental growth.  Some are still in high-growth mode and continue to break practice records. 

 But if your practice is experiencing a downturn, you are certainly not alone.  There are many stories like your own –  with holes in schedules, treatment plans that are rejected or only partially accepted, and a general hesitation on the part of the public to spend discretionary dollars.  While more practices are “down” than usual, it remains true that there is anever a universal pattern.  I’ve never seen every practice up at the same time, and it’s never so bad that everyone is down.

Categories: Marketing Strategy
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