Advertise for now . . . and for the future
I might sound like a broken record, but I’ll keep hammering away at this point: Now is not time to cut back on your advertising. Authorities wiser than me are making this point as well. see: http://www.forbes.com/2008/12/01/advertising-recession-wharton-ent-sales-cx_1201whartonadvertising.html?partner=daily_newsletter
I know that immediate return is down for many of you, but a dental ad campaign is more than just pure direct response. You are building a brand, and the brand that sticks around is stronger than the brand that disappears when the economy slows down.
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Categories: Branding, Marketing Strategy
