Comments on: Tracking Leads from Dental Advertising http://thedentalmarketer.com/2008/08/20/tracking-leads-from-dental-advertising/ Dental marketing to get the ROI you need Mon, 07 Jun 2010 18:20:07 +0000 hourly 1 http://wordpress.com/ By: Direct Response Radio Advertising Expert http://thedentalmarketer.com/2008/08/20/tracking-leads-from-dental-advertising/#comment-61 Tue, 18 Nov 2008 14:30:58 +0000 http://thedentalmarketer.wordpress.com/?p=57#comment-61 When it comes to tracking, technology can be your best friend. After thousands of radio advertising campaigns I can tell you that people have no idea where they heard/saw advertising messages, even when they are certain they heard a commercial on a station that was never part of the media buy. If you use media and technology together in a smart way, you can get some great feedback. One trick is to flight media geographically, and then use the web analytics (such as Google Analytics) to examine organic and direct responses with the geographic tools. We utilize a innovative technology that allows us to tie in phone numbers with web analytics software. Allows us to really drill down and track the radio advertising campaign results.

Thanks for the great article!

M. Bruce Abbott
Creative Director/Partner
Radio Lounge
http://www.radioloungeusa.com

]]> By: Dentist Marketing http://thedentalmarketer.com/2008/08/20/tracking-leads-from-dental-advertising/#comment-48 Fri, 19 Sep 2008 01:37:18 +0000 http://thedentalmarketer.wordpress.com/?p=57#comment-48 Hi Ed. Well put. I think your recommendation not to give up on the print yellow pages is a very good one. Scaling back seems like the wise choice.

Speaking of lead tracking, many internet yellow pages sites will now provide you with reports that tell you how many people viewed your phone number which gives you some measure of the success of your ad.

As you mentioned however, the most reliable way to find out how patients found you is to simply ask.

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