Comments on: How Much Does It Cost to Advertise on the Radio? http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/ Dental marketing to get the ROI you need Mon, 07 Jun 2010 18:20:07 +0000 hourly 1 http://wordpress.com/ By: Ed Ridgway http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/#comment-227 Mon, 07 Jun 2010 18:20:07 +0000 http://thedentalmarketer.wordpress.com/?p=37#comment-227 That’s like asking how much a car costs – it depends on the specifics. A small suburban station in the middle of the night could cost a couple of bucks. A morning drive commercial on a popular NYC radio station copld cost more than a thousand.

]]> By: Hannah http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/#comment-226 Mon, 07 Jun 2010 18:15:43 +0000 http://thedentalmarketer.wordpress.com/?p=37#comment-226 I was kinda lookin for the exact amount of money for a radio advertisement.

]]> By: John George http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/#comment-184 Tue, 23 Feb 2010 00:23:23 +0000 http://thedentalmarketer.wordpress.com/?p=37#comment-184 Excellent post. As always I enjoy reading your posts…

]]> By: Ed Ridgway http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/#comment-36 Thu, 29 May 2008 21:32:07 +0000 http://thedentalmarketer.wordpress.com/?p=37#comment-36 The overhead in a dental practice makes a 2 to 1 ROI unprofitable. Usually dentists break even around 3 to 1. I’ve found that a decent practice can generate about 5 to 1, and a great practice can expect much more.

]]> By: Phil Bernstein http://thedentalmarketer.com/2008/05/23/how-much-does-it-cost-to-advertise-on-the-radio/#comment-35 Thu, 29 May 2008 21:23:46 +0000 http://thedentalmarketer.wordpress.com/?p=37#comment-35 Very illuminating post.

Advertising only “costs” if it doesn’t work. The dentists that are spending $5,000 a month do it because that $5,000 will bring them $10,000 or more in patient revenue — with the lifetime value of each patient driving the profit even higher.

Of course, this assumes that the copy’s good, that radio schedule delivers strong frequency to a desireable group of prospects, and that the practice has systems in place to track and follow up each lead. I imagine that these are the kinds of things that your consultancy works on every day.

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