Comments on: The exaggerated death of the Yellow Pages http://thedentalmarketer.com/2008/05/07/the-exaggerated-death-of-the-yellow-pages/ Dental marketing to get the ROI you need Mon, 07 Jun 2010 18:20:07 +0000 hourly 1 http://wordpress.com/ By: Jason Kallsen http://thedentalmarketer.com/2008/05/07/the-exaggerated-death-of-the-yellow-pages/#comment-25 Thu, 08 May 2008 04:44:09 +0000 http://thedentalmarketer.wordpress.com/?p=35#comment-25 There is a big difference between ‘A Yellow Pages Ad’ and a ‘A Yellow Pages Listing’ … one is free (listing), and the other is insanely expensive for what you get (I just got a phone call yesterday trying to talk me into a $235 a month ad only 1.5″ square). In response to the knec saying ‘The internet isn’t for everyone’ I agree … but when you compare a $235 ad that generates some revenue from a stalwart group of an aging population versus a free (Google) ad that appeals to the people that may be your customers for 50+ years, the answer seems pretty clear to me.

If you must advertise in ALL the places your customers can find you, then hang a poster in front of a urinal and advertise on AM radio. Honestly, if that is your plan, then go for it. I’m not being facetious.

]]> By: kenc http://thedentalmarketer.com/2008/05/07/the-exaggerated-death-of-the-yellow-pages/#comment-24 Wed, 07 May 2008 14:53:54 +0000 http://thedentalmarketer.wordpress.com/?p=35#comment-24 Kudos on telling people what’s really working. Print YP makes the phone ring. Yes, there is some transition to online, but the Internet isn’t for everyone. You need to be in ALL of the places your customers can find you, and print YP is just one of them…

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