http://thedentalmarketer.com/2008/04/08/dental-marketing-requires-long-term-thinking/ Dental marketing to get the ROI you need Mon, 07 Jun 2010 18:20:07 +0000 hourly 1 http://wordpress.com/ http://thedentalmarketer.com/2008/04/08/dental-marketing-requires-long-term-thinking/#comment-21 Wed, 09 Apr 2008 22:24:09 +0000 http://thedentalmarketer.wordpress.com/?p=30#comment-21 This is a great post. I love it because it shows yet another area where radio can be powerful. It’s such an underdog medium. One thing I would like to add… it is true that radio is a frequency medium, and often it can take some time to see profitable results. However, there are proven methods for how to minimize the up front cost before dialing in on a profitable campaign. I wouldn’t say you have to lose a (heck) of a lot of money in the beginning — it’s simply necessary to test correctly early on (“fail early and often” for greatest success”).

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