Your dental website – help people find what they’re looking for
Your website is an online brochure for your practice. One of its great advantages is an almost unlimited amount of space to tell every story you need to tell. You’re not limited by the square inches of a yellow pages ad or the seconds of a radio commercial. Take all the space you need to explain your services with all the detail your advertisement lacked. Remember, however, that it should be organized well enough that a viewer can find what they need quickly and easily. This is especially important when you’ve advertised a particular service in your ad.
If you’re marketing Invisalign, and the ad directs consumers to the web site, make sure that they can find the promised Invisalign information. In a case like this, I would recommend that you have your webmaster put a very prominent starburst on the first page that says, “Information on Invisalign”. When the viewer clicks it, it should hyperlink right over to the info. It might seem obvious, but sometimes this gets overlooked.
Before you spend thousands on an advertising campaign, take a look at your website and pretend you are seeing it for the first time. Ask a friend to do the same thing for you. Is it easy to find what you’re looking for?
