The difference between good and great results
The dental practices that get the best marketing results are the ones with strong teams. Dentists rarely answer their own phones, so they need to rely on their front desk to convert those hard-earned phone calls into patients. Once the patient arrives for the appointment, the dentist will only be with them for a small percentage of the time they are in the office. The rest of the patient’s time will be spent with team members. During this time with the front desk, the hygienists, the dental assistants, and other team members, that patient will be forming his or her opinion about the practice. If you can’t rely on your team to make a good impression, and help that patient say “yes” to the treatment you present, you are at a competitive disadvantage to the dentist who can.
Marketing is designed to bring good prospects to the practice. The campaign itself is successful when it generates a sufficient quantity of new leads who contact the office with two essential attributes – the need for your services, and the means to pay for them. But the most impressive ad in the world can’t convince this prospect to make an appointment or accept your treatment plan. Your team needs to do this.
The most successful practices I work with are the ones with the strongest teams. It is the distinguishing factor between the office that receives an adequate ROI from marketing, and the practice that enjoys extraordinary returns. I can’t stress this point enough. Surround yourself with a strong team, that is personally invested in their own performance and that of their teammates, or you will be leaving money on the table. The efficient marketer never leaves money on the table.
