Dental marketing with video
A great patient information DVD is the perfect giveaway for a two-stage marketing campaign. Sometimes a person is interested in your services, but just not ready to pull the trigger. Giving them an opportunity to learn more by watching your DVD is a great way to keep them moving forward, and it will increase the chance that they will ultimately be your patient. Hiring a production team to film and produce a video is not inexpensive, so make the most of the opportunity. If you carefully plan the video shoot, you create footage which can be used to create thirty-second tv commercials or even an infomercial.
One powerful way to use video is on your web site. You can record a greeting to visitors, describe a procedure, or even include video testimonials that let prospects see your actual patients tell their stories first-hand. Some dentists have even taken it a step further and uploaded their work to YouTube and social networking sites. Video is becoming so common on the web, people are starting to expect it. If you want to position yourself as being cutting edge, and offering the latest in dentistry, your web site should be consistent with your brand.
Ed is exactly right. Video is a great way to market a dental practice. The two step approach works, a professionally produced video will help prospects make decisions and put you ahead of your competition because their are some barriers to entry. Video is an investment.