Using e-mail for internal marketing
Every dental practice should be collecting patient e-mail addresses. Many of your patients actually prefer to be contacted this way. Use e-mail to let your patients know about the services you offer or special programs you have.
One great program you can e-mail patients about is your new Referral Incentive Program. It could go like this: Thank you to all our patients for referring your friends and family to Sunnyside Dental Care. To show our appreciation, we’d like to offer you a “thank-you” gift. Every time you refer someone to our practice, you can have your choice of gift card. So far your fellow patients have chosen gift cards to Target, Applebees, and Red Lobster. What will you choose?
Gift cards make good sense as an incentive because they are easy to buy and store, and people like them. Some practices use Visa gift cards, movie tickets, gas cards, and gift cards for their local mall. If you’re not sure what to give, ask some patients!
