Internal Marketing for dental practices
Dental marketing, like all marketing, aims for efficiency above all else. We get the best ROI by spending as little as possible to get the highest returns. One of the most efficient ways of marketing a dental practice is with internal marketing. It’s called “internal marketing” because you are speaking to people who are already “in” your practice – that is, your existing patients.
Your patient list is an asset, just like the dollars in your marketing budget. You can leverage this asset in two ways. First, you want to make sure that all your existing patients know about all the services you provide. It’s quite possible that they don’t know you can do one-hour whitening, or that you offer oral conscious sedation which could help them say yes to the extensive treatment plan they’ve been postponing. You need to let them know everything that is available.
Internal marketing to your patients can also generate referrals to your patients’ friends and family. When people are pleased with your service, they are happy to make a recommendation. When they are thrilled with your service, they become evangelists, looking for opportunities to sing your praises. Dental practices that don’t take advantage of internal marketing are leaving money on the table. And that is not efficient.
