You need a logo – but it doesn’t have to be fancy
Your practice does need a logo, but it doesn’t have to be anything elaborate. It can be as simple as a consistent way of printing your practice name. But you should seriously consider hiring a professional to create a logo for you since it can be a relatively inexpensive investment. Many graphic artists will produce an original logo for $500 or less. (See some we’ve created here.) That’s a small price to pay to get the look you want. Whether you keep it basic or not, the key is consistency. Use the same exact look every time. Put your logo on your business card, stationary, web site, yellow pages ad, office sign and e-mail signature.
Categories: Branding, Marketing Strategy, The Basics
